Celebrating 7 Years of Three Story Media

When I first started Three Story Media 7 years ago with my wife Laura as I was leaving the Chicago Tribune and daily photojournalism after several years, we weren’t exactly sure what we wanted the company to be. What would be our specialty? Of course storytelling was our wheelhouse, but when you’re first starting a business, you don’t know what direction things could take. After all, opportunities and money.

We’ve always called it a hybrid company, as our company provides both photography and video. Our crew might be nimble or large, but I’m primarily the photographer and director when it comes to projects. Laura provides creative direction although there are times that we work with talented partners. When we executive produce a shoot where we hire several companies, it’s not as appropriate to put those still or motion samples on my personal site at alexandergarcia.com. If I’m selecting a director, DP, or photographer, it’s more appropriate to put these samples on the ThreeStoryMedia.com site. Invariably, you’ll see a lot of shared content on both sites – when we get to updating them:-)

Several years later, our company is going the direction that you might expect – authentic and emotional storytelling. We’re not into special effects, stunts, and graphics that overwhelm the story and senses. We’re about keying into the emotional core of a situation, getting in close, finding the intimate moments, and telling a great story.

I’ve been meaning to create a sizzle reel for some time, so when a potential client reached out and specifically asked for a reel including scenes from specific videos we had done, I was happy to do. It came together well and given the anniversary, I wanted to share. It gives a sense about where we’ve been and where we are going.

Thank you for viewing and joining us on this storytelling road. Turn up the volume and share in the tears, laughs and admiration of the human spirit that we’re so honored to have experienced.

Fighting for Better Government

I don’t talk about it much, but I studied political science at Northwestern University and worked for a year in Washington D.C. for a non-profit watchdog group. My belief about power, then and now, is similar to that of Peter Parker’s uncle in Spiderman: “With great power comes great responsibility.” So when the Better Government Association asked for a video that could be used as a means for fundraising, my company Three Story Media was all in. The fact that many who work at the association were former Chicago Tribune employees with whom I used to work was an added plus.

The Better Government Association, for context, is a full-service watchdog organization. This means that not only do they conduct investigative journalism projects in Illinois, but they advocate and involve citizens to keep up the pressure on state and local officials once those projects are published. So they appear in the State Capitol in front of legislators, and they sue the government when needed. They’re the only non-profit in Illinois dedicated to government transparency. And they do amazing work.

But enough of the spiel. Roll the video….

Special Cuba Print Sale: CW Pandemic Relief Effort

The pandemic has virtually stopped all tourism to the island putting those Cubans whose lifeblood comes from travel in a grave situation. There are food shortages, and the government is cracking down on price-gougers and profiteers. As a way to support our @cubaworkshops partners and their families, I’m offering 30+ prints at specially reduced prices (with free shipping) through a gallery that represents my work. 100% of my proceeds from these sales will be donated to help their families through many months. A heartfelt thanks to Kathryn McBride for helping to set-up the page and to make special changes to her gallery’s site in order to make this happen. I know there are other print sale fundraisers, so whether it’s for you or for someone else who might need travel inspiration, I’m grateful for the consideration.

Photography during a pandemic: Thursday, April 23

Join me as we talk about what Covid-19 has meant for our business and creative selves, tomorrow Thursday. Don’t forget to register, as it will enable you to ask questions.

Surprisingly, I’ve had assignments to help keep me busy. But staying safe and protecting others is always a concern, so we’ll be talking about that as well.

Look forward to having you join us!

How to Sustain Your Business as a Storyteller

Running a business will bring moments of truth. Mine came without warning after I voluntarily left my job 5 years ago as a staff photojournalist at the Chicago Tribune. A freelance opportunity had come up that seemed too good to be true. It would be years of regular work and position me well as a storyteller in advertising. I felt that I was ready, both creatively and business-wise, after years of freelance work in photography and video and many years on staff at the Tribune and the L.A. Times.

That opportunity was, indeed, too good to be true. In the rough-and-tumble worlds of mergers/acquisitions and advertising, what appeared to be a 3-year opportunity as a visual storyteller vaporized within a matter of months, to both my shock and that of the marketing director. Our carefully laid plans were thrown out the window and I found myself staring into an abyss, having cleared my schedule in preparation for this opportunity.

So where do you go from a moment like that? How do you survive and thrive in an industry of relentless competition where everyone claims to be a “storyteller”?

Join me and other speakers at the ASMP Chicago/Midwest Strictly Business Seminar this as we share our experiences, insights and much inspiration this January. Early bird pricing ends December 26.

I’m not in charge of the seminar, but I can almost guarantee that you will save a lot of money, and make more, by the advice that we give. Truly, I wish I could have shared these tips with my 2014 self. Someone get me a time machine for Christmas;-)

New Trips to Cuba in 2020!

I’m excited to announce that after some review of changing U.S. regulations, Cuba Workshops is cleared to move forward with photography tours to Cuba under the category of Support for the Cuban People in 2020. It is an unexpected lifeline for continuing our tours to Cuba and hopefully will continue into the future. Of course, given the fact that we are heading into a presidential election year with Florida up for grabs, it’s likely the risk of politics could affect your ability to travel to what is rapidly becoming a forbidden island. Our recommendation is not to delay any plans when it comes to this fascinating country. 

Both itineraries take us to Havana and the colonial town of Trinidad: 

January 24 – 31, 2020

Jaime Permuth joins with me to lead this street-photography oriented tour. Jaime is an internationally-exhibited and award-winning photographer based in New York City who is a faculty member at the School of Visual Arts and New York University. His i3 Lecture Series has been heralded as an incredible resource of photographic inspiration. A native of Guatemala, he has led workshops to Cuba in the past and will be an outstanding presence for our participants. In addition to three nights in gorgeous Trinidad, a highlight of our tour will be to witness the “Marcha de las Antorchas”, a yearly tribute at the university where students march through the streets of Havana with torches to carry the light of independence hero José Martí. 

April 29 – May 6, 2020

Our popular last trip during the International Workers’ Day Celebration on May 1st was an exhilarating experience for all our participants. We will revisit this momentous day in the life of the country, which offers a unique opportunity to understand the country on a person-by-person level. We will have a busy schedule, from bustling Havana to gorgeous Trinidad. Our tours are meant to provide different ways to interact with and support a wide variety of Cubans and their individual needs.  

What we uniquely provide are curated experiences for our travelers based on years in the country navigating the often-tough challenges of logistics, bureaucracy, transportation and communication. On past trips we have met and photographed entrepreneurs (“cuentapropistas”) artists, musicians, boxers, ballet dancers, baseball players, farmers, fishermen, bakers and more. This is in addition to meeting the people who own the private homes and private restaurants where we sleep and eat. The trip provides an amazing opportunity to meet and support everyday Cubans and their passionate pursuits, to understand the country in a fun and enriching way and connect meaningfully with the Cuban people. We always try to keep the trips different, adding more unique experiences and finding different groups of people to support and to photograph. 

I’m happy to excerpt some wonderfully generous words from previous travelers
“Alex did an incredible job putting together such a dynamic experience for us to capture.  Each day unfolded with new backdrops and scenarios to engage and photograph.  My goal as a photographer was to get out of my comfort zone, and document the texture, color and soul.  I’m grateful to the Cuba Workshop team for all the behind the scenes planning, day to day mentoring, and access to both curated and spontaneous moments – truly an unforgettable trip.” 
– Kerri Sherman, photographer

“This trip taught me confidence in approaching and capturing candid street shots and I walked away with tangible evidence of every crazy and amazing thing I did, which would otherwise have felt like a dream by the end of it. If you’re debating whether or not to take this ride….A personally-guided tour of non-tourist areas in a communist country with a group of passionate artists is a priceless approach for taking your photography skills to the next level.”
– Kat Tushim, art director

“I have been there twice before with Alex Garcia, and expect absolutely nothing but a new adventure around every corner.”
– Michael Kaminski, agency production SVP

“If you are looking for an intimate type of trip to Cuba, this is the trip you want to take.  When I came back from Cuba in May, I was was not mentally home for a few weeks, because a 40-year-old dream was realized. Cuba is an extraordinary country with warm beautiful people, stunning colors and a fascinating history and culture. Old Havana will fascinate you! You can walk around the city for hours without being bored. Life on the streets is buzzing.  Every street corner is worthy of a photograph. Cuba’s history is a story that is told through its artists, art is anywhere and everywhere. Trinidad with its cobblestone streets and bright colors houses is a visual explosion of color.”
– Barb Pashup, photographer

If you have any interest in one of our trips, please reach out. The deadline for January is in a month or so, and will be here before we know it!  

More questions about our trip? See what is included with our package trips to Cuba or see our FAQ page

Hope to see you in Havana!  

WGN Radio 720AM Interview

This week I had the opportunity to be on WGN 720AM with Andrea Darlas on her show, “Andrea and the Reporters”, where she interviewed former Tribune photojournalist Nancy Stone, photographer Will Byington and myself on a range of topics regarding our photography. Andrea (center, middle) is such a pro. Have you known someone so nice and so good at what they do that by the time you’re done with something that might stir some anxiety, you’re like, “Wow, that was too easy!”? We talked about storytelling, favorite pictures, why keeping your outtakes is so important, the kindness of strangers, and generally how our careers got started. It was a fun conversation. I hope you can put it on in the background this week sometime and give it a listen.


Speaking at the Prism Photo Workshop

Just wanted to give a heads up that tomorrow, Saturday May 18, I’ll be speaking at the Prism Photo Workshop at Columbia College. If you can make it, I’d love to see you. I’ll be speaking at 11am for about an hour about how to take photojournalism and storytelling into other areas to expand your influence and business. I was added a few days ago to the keynote spot when my friend John White had to attend to a personal situation, hence the last minute notification.

For those interested, the Prism Photo Workshop was started by Michael Zajakowski, Alyssa Schuker and Michelle Kanaar with the mission to “provide resources and support for young photographers of diverse backgrounds to tell the stories of underrepresented people and communities with dignity.” We believe it is imperative that news organizations — and the journalists who represent them — are credible, diligent, and reflect our communities accurately and faithfully.”

​Over 100 people have already signed up online, and you can do so too. Or you can show up at the door. Hope you can join us!

Join Me in Cuba, April 28-May 5th, for a Photo Workshop with Sony!

I’m very excited to announce that I’m launching a photo workshop through a new business, CubaWorkshops.com, this April 27-May 5th! We will visit Havana, Cienfuegos and Trinidad for 9 days and 8 nights. It’ll be an amazing time as we will be there for the huge May Day gathering in Havana as well as enjoying the sights around the city during the Havana Biennial. We will also head through Cienfuegos to the colonial gem of a town, Trinidad, with its sugar plantation ruins, cobblestone streets and waterfalls.

Our unique trip is in cooperation with Sony, who will provide each participant the option of trying out a camera and two lenses for the 9 day/8 night trip. Free! It’s open for both amateurs and professionals – camera owners of any brand. We will be accompanied by a Sony Pro Support representative who will be there to answer any questions you may have about the Sony gear.

Early-bird pricing will end in a week, so if you’re interested, please check your calendars and sign up through the site. I already have people signing up and I expect this to be a sold-out trip, so don’t delay. I’m limiting the trip to 10 photographers. If you can’t make this one, there’s a newsletter sign-up option as well.

As many of you know, I’ve spent over 20 years going back and forth to Cuba as a student, journalist, tour leader and family member. Creating greater understanding between our two countries is written into my DNA, so this business is an outgrowth of a lot of professional and personal time spent in Cuba. It will be a curated experience for photographers, led by myself and Orietta García, a professional tour guide in Havana and a former producer of one of the country’s most famous musicians.

Please share the word for anyone looking for an adventure!

Here’s the best link.

Thank you so much! 

Introducing Speakers on Immigration at Chicago Humanities Festival

Everyone has an opinion about border immigration, fewer people have a clear grasp of the facts, and even fewer have the up-close and personal experience to speak from. This Saturday, November 10th at 5 p.m. at the First United Methodist Church/Chicago Temple across from Daley Center Plaza, I’ll be introducing photographer John Moore and former Border Patrol agent and writer Francisco Cantú. Here is a description of the event from the Chicago Humanities Festival page:

Odds are, you’ve already seen one of John Moore’s photographs this year. Before it became a viral symbol of the humanitarian crisis unfolding at the U.S.-Mexico border, a photo with the caption: “A two-year-old Honduran asylum seeker cries as her mother is searched and detained” was a real-time, real-life scene unfolding in front of Moore, a Getty Images special correspondent. “This one was tough for me,” he said. “As soon as it was over, they were put into a van. I had to stop and take deep breaths.” Moore, a Pulitzer-Prize winner, has focused on the issue of undocumented immigration and the militarization of the southern border. He has earned access to immigrants on all points of their journey, as well as to ICE and Border Patrol agents and USCIS officials. Moore will join us to discuss Undocumented. Former United States Border Agent and Whiting Award-winning author of The Line Becomes A River: Dispatches from the Border, Francisco Cantú will join in conversation.

I’ve admired John Moore’s work for some time. He’s an accomplished Pulitzer-Prize winning photojournalist who, after traveling the world for Getty Images has been focusing on immigration and border issues for the last decade. It’s an honor to introduce them both.

There will be a book signing after the program.

Hope that we can see you there.