How to Sustain Your Business as a Storyteller

Running a business will bring moments of truth. Mine came without warning after I voluntarily left my job 5 years ago as a staff photojournalist at the Chicago Tribune. A freelance opportunity had come up that seemed too good to be true. It would be years of regular work and position me well as a storyteller in advertising. I felt that I was ready, both creatively and business-wise, after years of freelance work in photography and video and many years on staff at the Tribune and the L.A. Times.

That opportunity was, indeed, too good to be true. In the rough-and-tumble worlds of mergers/acquisitions and advertising, what appeared to be a 3-year opportunity as a visual storyteller vaporized within a matter of months, to both my shock and that of the marketing director. Our carefully laid plans were thrown out the window and I found myself staring into an abyss, having cleared my schedule in preparation for this opportunity.

So where do you go from a moment like that? How do you survive and thrive in an industry of relentless competition where everyone claims to be a “storyteller”?

Join me and other speakers at the ASMP Chicago/Midwest Strictly Business Seminar this as we share our experiences, insights and much inspiration this January. Early bird pricing ends December 26.

I’m not in charge of the seminar, but I can almost guarantee that you will save a lot of money, and make more, by the advice that we give. Truly, I wish I could have shared these tips with my 2014 self. Someone get me a time machine for Christmas;-)

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