"Behind the Idea" - The Story of Everpurse
Another in a series of brand storytelling for Richards Patent Law, revealing the inspiration of Chicago-based Everpurse. The founders, Liz and Dan Salcedo, share the story behind their ingenious invention - a purse that miraculously recharges an iPhone. Having patented their innovation, they now plan to revolutionize the fashion industry.
Working with principal Patrick Richards, I was given the creative freedom to conceptualize an approach for a series of videos about his inspirational clients. I decided on the power of story - a combination of voiceover and stylized documentary b-roll to bring out the narrative that emerged from interviews with his firm's clients.